One that can’t find you, can’t give your business any revenue. This idea has led to a large interest in map illustrations, which allow clients to find your business without having to deal with hard to read maps. It saves your clients time, and can even brand your business more effectively.

The legend is the most important part of your map. Without it, you wouldn’t be able to have a map in the first place! The legend details what the symbols and various shapes you use in the illustration actually mean. That way you don’t have to make your illustration messy with labels and other captioning. A short and to the point legend always makes for a great map.

Pick a color scheme early on and stick to it. Buildings, landmarks, roads, public transit, rivers, and other milestones in your map will need their own color. In some instances, you may even need several colors for one category. You could use different shapes of one color to indicate different types of roads, for instance. It’s best to keep the colors as simple as possible.

You should not view your map illustration as a map- but as a method of reaching customers. If you look around, you will notice that every business has a certain brand, logo, or phrase that they stand by. You should include these things in or around the map illustration you have designed. That way you are creating your own map- not just duplicating a map that a viewer could find anywhere.

An outdated map ruins the purpose of the map in the first place. There will be times where your map will become obsolete because of new construction. When that occurs, you will have to go back to the drawing board and make alterations to your illustration. If at all lucky, you got a designer that can make the alterations easy or have obtained files and resources to do the alterations yourself. Check with the designer first to see what your options would be in the future.

Also consider obtaining a method of getting your map illustration out in print- but also for any website your business may be running. Integrating the illustration with your website will give you easy exposure to potentially millions of visitors. However, don’t neglect your region, and always keep printed maps and encourage clients to take them. In a sense, they act very much like business cards, only more subtle.

Closing Comments

Map illustrations of a business can be obtained through the appropriate designers if you don’t have the skills to do the task. Designers can be found over the Internet, where you can get connected to a designer for your budget in just a bit of time searching.

Learn more about Panoramic maps and bird’s eye view map.